Post by account_disabled on Dec 23, 2023 9:38:39 GMT
Editorial marketingWhen I talked about how and why to start editorial marketing operations , I specified that both publishers and writers - in many cases - do not recognize its usefulness or are not well informed, or still do not have the resources to be able to start a marketing campaign. adequate marketing for their publications. And so editorial marketing is seen as something abstruse, inconceivable, as if a book, in order to be sold, simply needs to be written and then sent to a bookshop.
While the marketing operations that revolve around the promotion of a book must be seen as something fun, stimulating, satisfying and, ultimately, effective. Know editorial marketing The basis of the sale of a book is certainly its quality, but that is not enough. If a famous writer publishes a new novel, a deafening noise is unleashed around that book. The media Special Data compete to see who is the first to give news and previews of the work. The famous writer lives on income, an income acquired with time and hard work, but also with targeted marketing operations, with a publishing house that has been able to do its job and with collaboration on the part of the author.
The emerging writer can count on the validity of his work and the support of the publisher. He still has no income, is unknown or known only to a small circle. Knowing editorial marketing and its importance – for you and for the publisher – is the key to getting the audience you deserve. What authors and publishers need to see in editorial marketing is: fun : because they are working to sell a book and this should be seen as one of the most exciting things in publishing. stimuli : because discussion leads to the birth of new ideas and strategies, creates other discussions and spurs the mind to produce more and more. satisfaction : because they pushed the public into action, they stirred things up, they created noise around their book, they made themselves heard, they came out of the shadows. results : because, if they worked well, there were changes, the public started talking about that book, sales went up.
While the marketing operations that revolve around the promotion of a book must be seen as something fun, stimulating, satisfying and, ultimately, effective. Know editorial marketing The basis of the sale of a book is certainly its quality, but that is not enough. If a famous writer publishes a new novel, a deafening noise is unleashed around that book. The media Special Data compete to see who is the first to give news and previews of the work. The famous writer lives on income, an income acquired with time and hard work, but also with targeted marketing operations, with a publishing house that has been able to do its job and with collaboration on the part of the author.
The emerging writer can count on the validity of his work and the support of the publisher. He still has no income, is unknown or known only to a small circle. Knowing editorial marketing and its importance – for you and for the publisher – is the key to getting the audience you deserve. What authors and publishers need to see in editorial marketing is: fun : because they are working to sell a book and this should be seen as one of the most exciting things in publishing. stimuli : because discussion leads to the birth of new ideas and strategies, creates other discussions and spurs the mind to produce more and more. satisfaction : because they pushed the public into action, they stirred things up, they created noise around their book, they made themselves heard, they came out of the shadows. results : because, if they worked well, there were changes, the public started talking about that book, sales went up.