Post by account_disabled on Jan 24, 2024 5:11:05 GMT
Content marketing is one of the best ways to generate leads and increase your company's credibility in the eyes of potential customers. Interesting content is one of the main reasons why people follow companies on social networks. Content marketing costs 63% less than traditional marketing and 3 times the number of leads ¹ . Yes, this data is incredibly compelling and can make you roll up your sleeves to create content, but be careful. We will show you the 5 mistakes that are most often made in content marketing. 1. You don't focus on the customer A high percentage of websites are very focused on the business itself. They look like brochures distributed on the street to tell passers-by about the business in question. The internet doesn't work like that, much less content marketing. Focus on customers, both existing and potential, on their wants and needs. Create content with them in mind.
So if they need a service like yours, they will remember you and choo B2B Email List se you. content marketing expression boost Focus on customers, their wants and needs, to create valuable content. 2. Share content only once In an analysis of 100 million articles carried out by Buzzsumo, it was found that re-sharing articles and content increases engagement by 686% ² ! We come across hundreds of offers and ads a day. Sometimes the title of an article may attract us at first glance, but we forget to read it. A promotional code may seem incredibly convenient to us, but we forget to use it. Don't feel bad about using "old" content. Often, the content in question may not even have reached a portion of your audience at all. Plus, repetition is the mother of knowledge.
You don't measure KPIs What is not appreciated is not improved. You can't understand if your content marketing strategy is working if you don't know your key performance indicators (KPIs). Not many people like statistics, we know, and maybe the process of measuring and analyzing results seems unpleasant to you. Don't worry, there are dozens of programs you can use that will do the job for you. Some KPIs to consider are: Site traffic CTR click rate Average time spent on page cOMMITMENT Social sharing of your content Leads generated Sales generated KPI measurement helps to understand the audience and facilitates content optimization based on concrete data.
So if they need a service like yours, they will remember you and choo B2B Email List se you. content marketing expression boost Focus on customers, their wants and needs, to create valuable content. 2. Share content only once In an analysis of 100 million articles carried out by Buzzsumo, it was found that re-sharing articles and content increases engagement by 686% ² ! We come across hundreds of offers and ads a day. Sometimes the title of an article may attract us at first glance, but we forget to read it. A promotional code may seem incredibly convenient to us, but we forget to use it. Don't feel bad about using "old" content. Often, the content in question may not even have reached a portion of your audience at all. Plus, repetition is the mother of knowledge.
You don't measure KPIs What is not appreciated is not improved. You can't understand if your content marketing strategy is working if you don't know your key performance indicators (KPIs). Not many people like statistics, we know, and maybe the process of measuring and analyzing results seems unpleasant to you. Don't worry, there are dozens of programs you can use that will do the job for you. Some KPIs to consider are: Site traffic CTR click rate Average time spent on page cOMMITMENT Social sharing of your content Leads generated Sales generated KPI measurement helps to understand the audience and facilitates content optimization based on concrete data.