Post by account_disabled on Feb 25, 2024 5:46:12 GMT
Buyer personas and buyer's journey are terms that every marketing-oriented company has become widely familiar with over the last few years. At the same time we must never take some key points for granted . We therefore want to remember that if the first term refers to the typical customer to be conquered, the buyer's (or customer's) journey represents the entire path that your ideal target undertakes from the moment they become aware of your products until they make the purchase. New call-to-action Buyer's journey: B2B vs B2C What is often forgotten is that the customer's journey within the B2B market is much more complex than the typical B2C one . In fact, there are various steps, especially formal as well as negotiation, within companies, especially in the more structured ones.
A useful and in-depth investigation carried out by FocusVision has explored this very field, involving the marketing managers of companies with at least 500 employees and 50 million in annual turnover. The results are very indicative, highlighting how the buyer's journey lasts on average between 2 and 6 weeks , involving 3 or 4 internal decision makers for each company within the various processes and Macedonia WhatsApp Number List sub-processes . A path - as we said at the beginning - in which purchasing managers examine on average 13 different contents before making their choice. The purchase phases in the B2B market shutterstock_1615964584-min For the different purchase phases, the reference scheme is that of the funnel, which has become a consolidated reference model thanks to the Inbound Marketing methodologies.
We therefore have: the phase of understanding the potential customer's needs, the search for suppliers operating on the specific market, the creation of the so-called short-list the purchase decision. For each phase there is key content (opinions expressed by users on third-party sites, social profiles, videos online and much more) but the potential supplier's website is an element that is consulted several times during the entire buyer's journey. This pushes us to reiterate the need that every company website oriented towards the sale of goods and services must necessarily be as comprehensive and organized as possible .
A useful and in-depth investigation carried out by FocusVision has explored this very field, involving the marketing managers of companies with at least 500 employees and 50 million in annual turnover. The results are very indicative, highlighting how the buyer's journey lasts on average between 2 and 6 weeks , involving 3 or 4 internal decision makers for each company within the various processes and Macedonia WhatsApp Number List sub-processes . A path - as we said at the beginning - in which purchasing managers examine on average 13 different contents before making their choice. The purchase phases in the B2B market shutterstock_1615964584-min For the different purchase phases, the reference scheme is that of the funnel, which has become a consolidated reference model thanks to the Inbound Marketing methodologies.
We therefore have: the phase of understanding the potential customer's needs, the search for suppliers operating on the specific market, the creation of the so-called short-list the purchase decision. For each phase there is key content (opinions expressed by users on third-party sites, social profiles, videos online and much more) but the potential supplier's website is an element that is consulted several times during the entire buyer's journey. This pushes us to reiterate the need that every company website oriented towards the sale of goods and services must necessarily be as comprehensive and organized as possible .