Post by nelsonelias on Feb 27, 2024 7:36:24 GMT
Over the last year we have witnessed a strong and sudden change in Digital Analytics. Until a few years ago, the ability to analyze every type of detail with reference to the results of marketing campaigns was certainly one of the strongest points in favor of online marketing compared to offline. Today the issue of privacy, that of third-party cookies and that of Google Analytics (which is about to be banned in Europe) are certainly changing all the paradigms of Web Analytics. You might be interested in: "Moving to Google Analytics 4: what your company needs to do" Download the free guide now to discover all the Adv Online trends and statistics for 2022! Difficulties and opportunities of the new Web Analytics digital analytics But not all evil has a silver lining.
Consequently, online marketing experts, but also companies that invest in this sector, must get used to having less and less data available. If this may seem scary at first, it must be said that this is not necessarily a bad thing and can turn into a plus for those who invest in digital for 2 reasons: Until a year ago it was theoretically possible to track any type of data, most companies had no tracking plan. Very Country Email List often, digital marketing workers didn't even know what was being tracked in Google Analytics, both due to technical gaps (easily overcome) but also and above all due to the lack of an ad hoc strategy aimed at identifying the tracking relating to the macro-objectives of the company's promotions.
Company or a product of the latter. All online marketing tools are going in a new direction, also bringing significant advantages. For example, Google Data Studio became Google Loocker Studio. What has changed is not only the name but also the overall vision: in this new version Google has decided to make less data available, but adds an analysis capacity based on artificial intelligence which, among other things, will become increasingly precise in 'elaborate trends. Such forecasts could be of vital importance for companies, not only to analyze what has been done and the results obtained, but also and above all to make data-based decisions for the future.
Consequently, online marketing experts, but also companies that invest in this sector, must get used to having less and less data available. If this may seem scary at first, it must be said that this is not necessarily a bad thing and can turn into a plus for those who invest in digital for 2 reasons: Until a year ago it was theoretically possible to track any type of data, most companies had no tracking plan. Very Country Email List often, digital marketing workers didn't even know what was being tracked in Google Analytics, both due to technical gaps (easily overcome) but also and above all due to the lack of an ad hoc strategy aimed at identifying the tracking relating to the macro-objectives of the company's promotions.
Company or a product of the latter. All online marketing tools are going in a new direction, also bringing significant advantages. For example, Google Data Studio became Google Loocker Studio. What has changed is not only the name but also the overall vision: in this new version Google has decided to make less data available, but adds an analysis capacity based on artificial intelligence which, among other things, will become increasingly precise in 'elaborate trends. Such forecasts could be of vital importance for companies, not only to analyze what has been done and the results obtained, but also and above all to make data-based decisions for the future.