Post by akabborakabbor on Feb 28, 2024 6:51:42 GMT
Integrating your corporate communication plan with the use of Facebook sponsorships to implement Digital Marketing strategies oriented towards lead generation means using tools and applying strategies currently necessary to keep your business and your customer base dynamic and active. The advantages? Reduced costs, incisiveness and lots of potential. Now, in addition to brand awareness and traffic conversions on landing pages, "contact generation" significantly passes through Mark Zuckemberg's Social Network. To do this you need strategy and an accurate study of the type of target you want to hit, nothing should be left to chance. Wear your target's shoes Unlike Google which acts on the direct needs of the user, Facebook sponsorship campaigns work on the hidden needs of those who are busy scrolling their wall. It is important to "identify" yourself as much as possible with your audience and understand which segment you want to hit in order to correctly set up lead generation campaigns.
Facebook works on the pluses of a service or product that ignite a user's non-urgent needs. Targeting, and doing it well, is the key that will allow you to generate not only many warm contacts, but also qualified ones who are strictly interested in the products/services you offer. It is important, when creating buyer personas, to consider "interests". Implementing a Facebook lead Ads strategy means profiling users in Chinese Student Phone Number List depth, targeting the audience also based on the "likes" they have given on the pages they love. This is a fine strategic job, which involves extensive research, and which certainly improves and is able to guarantee results day after day. The 3 KPIs CTR, relevance score and frequency, these are the 3 KPIs to be constantly monitored and taken into consideration in all strategies that involve the use of digital tools within your corporate communication plan, whether they are sponsorship campaigns Facebook oriented towards lead generation, whether it be campaigns aimed at engagement and Brand Awareness: 1) The first coincides with the Click through rate.
The clicks on impressions, to have a high-performance post the data must exceed 2%. 2) Mark Zuckemberg sent us behind the school desks also assigning us a score from 1 to 10: the relevance score. The higher this is, the more appropriate the campaign will be to the target audience, but unlike at school, to make leads, it is not enough to be satisfied with enough. The lower the vote, the less it will be proposed on the message boards! 3) Last, but clearly not least, is frequency . It is the KPI that reports how many times the same user has seen your same advert. To avoid stressing the public, this valuemust be between a score of 1 and 1.12! However, there are many rules that must be respected to make these 3 KPIs adequate and the strategy that must underlie them must respect precise standards and be well defined in all details.
Facebook works on the pluses of a service or product that ignite a user's non-urgent needs. Targeting, and doing it well, is the key that will allow you to generate not only many warm contacts, but also qualified ones who are strictly interested in the products/services you offer. It is important, when creating buyer personas, to consider "interests". Implementing a Facebook lead Ads strategy means profiling users in Chinese Student Phone Number List depth, targeting the audience also based on the "likes" they have given on the pages they love. This is a fine strategic job, which involves extensive research, and which certainly improves and is able to guarantee results day after day. The 3 KPIs CTR, relevance score and frequency, these are the 3 KPIs to be constantly monitored and taken into consideration in all strategies that involve the use of digital tools within your corporate communication plan, whether they are sponsorship campaigns Facebook oriented towards lead generation, whether it be campaigns aimed at engagement and Brand Awareness: 1) The first coincides with the Click through rate.
The clicks on impressions, to have a high-performance post the data must exceed 2%. 2) Mark Zuckemberg sent us behind the school desks also assigning us a score from 1 to 10: the relevance score. The higher this is, the more appropriate the campaign will be to the target audience, but unlike at school, to make leads, it is not enough to be satisfied with enough. The lower the vote, the less it will be proposed on the message boards! 3) Last, but clearly not least, is frequency . It is the KPI that reports how many times the same user has seen your same advert. To avoid stressing the public, this valuemust be between a score of 1 and 1.12! However, there are many rules that must be respected to make these 3 KPIs adequate and the strategy that must underlie them must respect precise standards and be well defined in all details.