Post by account_disabled on Feb 28, 2024 7:05:46 GMT
strive to create quality content and make your site interesting. You want it to be considered a reliable source of information, a real point of reference in your sector. But you can't expect every user who has visited your site to remember to come back periodically! Or offer promotions, unmissable products and advantageous discounts for limited periods. Again, not all people who know your site remember to consult it periodically. Email Marketing: how to choose the right platform An email marketing system allows you to build relationships with your customers, encouraging them to visit your site and learn more about the content or promotions you offer. But how can you choose the email marketing platform best suited to your business! Here are 3 points to take into consideration. 1. WORKFLOW AND AUTOMATIONS An email marketing system is useful for putting into practice different communication strategies.
The first thing you might think about is sending Nigeria Phone Number periodic newsletters. In reality, the right platform allows you to do much more! The same new subscriber to your newsletter could be included in an automatic workflow consisting of multiple messages. You could introduce your brand, suggest some interesting content and then promote a specific offer. In the case of a customer who has purchased something, you can set up a post-purchase automation where you give useful advice about the product and perhaps offer a coupon or attempt a cross-selling/up-selling action . To manage workflows it is necessary to use tags and segments that identify the subscribers to the various lists . Not all email marketing systems offer intuitive management of these tools so you need to evaluate whether this feature is necessary for your business or you don't need it. 2. LIMITATIONS OF USE Email marketing platforms offer scalable plans, usually based on the number of contacts and/or sends.
As you choose the right system for you, ask yourself what your current needs are and the goals you want to achieve. Tools like MailChimp are free with a limited number of contacts and sends . In reality, for many businesses these limits are more than sufficient, especially during the start-up phase of the business! Paid plans are usually low cost but may not be necessary initially. Of course, if you expect major investments (with a consequent rapid increase in contacts) it is better for you to choose a platform with which you are willing to work in the long term. Migrating from a free tool to a paid one is not convenient: contacts can be imported but workflows must be recreated from scratch! 3. INTEGRATIONS The email marketing system is only one part of your communication strategy. Therefore it must "dialogue" with the other tools at your disposal.
The first thing you might think about is sending Nigeria Phone Number periodic newsletters. In reality, the right platform allows you to do much more! The same new subscriber to your newsletter could be included in an automatic workflow consisting of multiple messages. You could introduce your brand, suggest some interesting content and then promote a specific offer. In the case of a customer who has purchased something, you can set up a post-purchase automation where you give useful advice about the product and perhaps offer a coupon or attempt a cross-selling/up-selling action . To manage workflows it is necessary to use tags and segments that identify the subscribers to the various lists . Not all email marketing systems offer intuitive management of these tools so you need to evaluate whether this feature is necessary for your business or you don't need it. 2. LIMITATIONS OF USE Email marketing platforms offer scalable plans, usually based on the number of contacts and/or sends.
As you choose the right system for you, ask yourself what your current needs are and the goals you want to achieve. Tools like MailChimp are free with a limited number of contacts and sends . In reality, for many businesses these limits are more than sufficient, especially during the start-up phase of the business! Paid plans are usually low cost but may not be necessary initially. Of course, if you expect major investments (with a consequent rapid increase in contacts) it is better for you to choose a platform with which you are willing to work in the long term. Migrating from a free tool to a paid one is not convenient: contacts can be imported but workflows must be recreated from scratch! 3. INTEGRATIONS The email marketing system is only one part of your communication strategy. Therefore it must "dialogue" with the other tools at your disposal.