Post by account_disabled on Mar 7, 2024 3:29:35 GMT
Let's start from an assumption: marketing automation platforms are useful for any type of business , regardless of the sector in which it operates, the organizational model and the quantity of prospects and customers it addresses. Not only that: these automation tools are also the basis of the success of many freelancers, who use them for lead generation and the entire nurturing process of their contacts. Logically, a small business and a large enterprise have very different needs when it comes to managing the customer journey, and from this a rather rich market offer was born, capable of intercepting heterogeneous needs and budgets. For example, in the context of SMEs a key theme is functional integration.
Limited resources in terms of budget and personnel require a solution Germany Phone Number capable of offering the greatest quantity of functions assisted by automation, without having to resort to external applications and having to invest in traditional integration activities. Among the essential features we can mention contact and lead management, email marketing automation, the creation of landing pages and data acquisition forms , as well as the ability to actively monitor results, allowing data-driven adaptation. On the other hand, Enterprises, with their large customer base and organizational complexity, require more sophisticated and extremely scalable marketing automation platforms, clearly based on the total personalization of campaigns and the entire customer journey.
The 5 criteria for choosing a Marketing Automation platform Given the centrality of a Marketing Automation platform for any modern company, how to choose it going beyond a simple budget evaluation? We have selected what, in our opinion, are the five most important and valid criteria for any type of organisation. 1. Functional completeness The market platforms are rather heterogeneous in this respect: some deal with vertical areas (e.g. email marketing), others are configured as more or less complete real marketing platforms , with CRM, lead generation & management, lead scoring functions , social media management, nurturing and landing pages. Especially for an SME, the latter case is preferable for two reasons: for native integrations between the various modules of the platform; for the availability of different levels of offer capable of satisfying both non-infinite budgets and the future increase in needs.
Limited resources in terms of budget and personnel require a solution Germany Phone Number capable of offering the greatest quantity of functions assisted by automation, without having to resort to external applications and having to invest in traditional integration activities. Among the essential features we can mention contact and lead management, email marketing automation, the creation of landing pages and data acquisition forms , as well as the ability to actively monitor results, allowing data-driven adaptation. On the other hand, Enterprises, with their large customer base and organizational complexity, require more sophisticated and extremely scalable marketing automation platforms, clearly based on the total personalization of campaigns and the entire customer journey.
The 5 criteria for choosing a Marketing Automation platform Given the centrality of a Marketing Automation platform for any modern company, how to choose it going beyond a simple budget evaluation? We have selected what, in our opinion, are the five most important and valid criteria for any type of organisation. 1. Functional completeness The market platforms are rather heterogeneous in this respect: some deal with vertical areas (e.g. email marketing), others are configured as more or less complete real marketing platforms , with CRM, lead generation & management, lead scoring functions , social media management, nurturing and landing pages. Especially for an SME, the latter case is preferable for two reasons: for native integrations between the various modules of the platform; for the availability of different levels of offer capable of satisfying both non-infinite budgets and the future increase in needs.